Safe internet shopping

Brand-iPicture of the Brand-i logo

Brand-i is a shopping directory that only lists webstores selling genuine products.

You can use the directory to help find popular designer or branded clothing, perfume, shoes, music, sunglasses, etc. You can trust the listed online stores as they have been provided with the consent of the brands themselves. Brand-i is an independent directory, but is supported by the Chartered Trading Standards Institute, so you know it's a reliable source of information. Brand-i can also be used to report suspicious webstores by clicking on the Report a Site button on the website. Shop with confidence at  

Symbols and information that should guide you to safer shopping on line

Padlock or unbroken key icon

These show that the site is enabled and encrypted for online safety. Encryption is a data-scrambling technology that keeps crooks from stealing your personal financial information.


An 'https:' starts the web address when you check out

Make sure that 'https: -- not just an 'http: -- begins the webpage address at the top of your screen before you key in your credit card information at checkout. That final 's' means that a secure, encrypted connection is in place between your computer’s browser (for example, Internet Explorer) and the website you’re visiting. If you don’t see the final 's' starting the address when checkout time occurs, stop the transaction.

Verisign TrustedVeriSignTrust Seal

The VeriSign Trust Seal means that VeriSign has verified a website company’s identity.  The seal verification page displays their business information and encryption information, and shows that the Web site has passed a daily malware scan, helping visitors feel safe from search to browse to buy. Combined with a closed padlock, https in the URL or a green address bar, the seal also means the site is secured by a VeriSign SSL Certificate.

Trusted shopsTrusted Shops scheme

Trusted Shops certifies online shops by carefully checking them against a set of quality criteria before they can qualify for displaying the European Trustmark. The combination of Trusted Shops' money-back guarantee and seller rating system mean you are able to order online with confidence.

Every shop that has been awarded the Trustmark is proven to offer reliable buyer protection, enabling you to safely browse and buy from these sites. So that you can make and pay for orders with confidence, you are protected against the loss of your purchase price payment in the event of non-delivery or after returning the goods – regardless of the method of payment.

Citizens Advice consumer service

For further information – or if you have a particular problem resulting from internet shopping within the UK – you can contact the Citizens Advice consumer service, which provides free, confidential and impartial advice on consumer issues. Visit or call the Citizens Advice consumer helpline on 03454 04 05 06.