"Fake free" Measham car boot sale signs up to "Real Deal"
The organisers of Measham car boot sale have signed up to a partnership with Leicestershire County Council’s Trading Standards Service to keep their event free from fake goods.
The partnership is part of the national “Real Deal” campaign aimed at keeping sellers of fake goods away from markets and car boots sales.
In November 2010, the Trading Standards Service signed up Melton, Loughborough and Hinckley town markets, in order to provide Leicestershire consumers with the confidence that they could only buy genuine goods from high street town markets.
Due to the success with the town markets, the scheme is now being rolled out to car boot sales across the county, but only when a car boot operator has demonstrated that they are committed to and can comply with the scheme, including working with the Trading Standards Service to keep their car boot sale fake free.
Pam Posnett, Leicestershire County Council Cabinet Member for Trading Standards, said: “ We are pleased to be able to accept Measham car boot into the “Real Deal” scheme.
“By signing this pledge, the operators are assuring consumers that they won’t sell counterfeit goods which are more often than not of poor quality and, on occasions, unsafe and dangerous.”
Tara Heaver, organiser of Measham Car Boot said: “Measham Sunday car boot is very much at the heart of the community attracting thousands of loyal followers every week.
“We go to great lengths to ensure they have a family orientated fun day out, the last thing we want is for them to be duped into buying fake goods. So we make it our business to deter the sale of shoddy imitation goods by signing up to the real deal campaign.”
David Bull Head of Leicestershire County Council Trading Standards Service said “The Real Deal campaign is proving to be a real success and provides consumers with confidence that they are purchasing genuine goods.”
For more information on Leicestershire County Council’s Trading Standards Service visit: www.leics.gov.uk/tradingstandards
Notes for the Editor:
Media opportunity: 9.30am Sunday, June 30, Measham Sunday Car Boot Sale, Bosworth Road, Measham, DE12 7HA (indoors if wet at Gresley DE11 9QW)
1. The Real Deal national charter is designed to keep traders in counterfeit goods out of UK markets. It was launched at the Trading Standards Institute Annual Conference in Brighton on 30 June 2009. Initiated by the Industry Trust for Intellectual Property Awareness, the Real Deal campaign is supported by the UK-IPO; the Local Authorities Coordinators of Regulatory Services (LACORS); the Local Government Association (LGA);the Welsh Local Government Association (WLGA); the Trading Standards Institute (TSI);the National Association of British Market Authorities (NABMA);the Retail Markets Alliance (RMA); the Federation Against Copyright Theft (FACT)and the Alliance Against IP Theft. In effect, all the key organisations, with an interest in this issue in England and Wales, have joined forces under the Real Deal campaign banner to tackle the problem. For more information, go to www.realdealmarkets.co.uk
2. Date for media to attend at Measham car boot for the handing over of Real Deal signs to display and photo opportunity is 30th June at 9.30am.
3. The Trade Marks Act 1994 makes it an offence to manufacture, be in possession of or to sell counterfeit goods. The maximum sentence is an unlimited fine and or 10 years imprisonment.
4. The contacts are:Louise Boyall – 0116 305 6541, Caroline North – 0116 305 6568