News item

Brent’s in A Real Deal partnership to ensure only high quality markets are held at Wembley Park

 Brent & Harrow Trading Standards entered an innovative partnership with Market Place (Wembley Park) Ltd, called the Real Deal to ensure the new programme of markets planned at Wembley Park operate to the highest standards and are free from fake goods. 

The agreement, between Brent & Harrow Trading Standards and Market Place -- the company appointed by Quintain to run Wembley Park's new markets and outdoor events -- was officially signed at midday on 31 October by Market Place Chief Executive Nick Rhodes at Wembley Park’s offices in York House, Wembley.

The partnership is a significant next step for the Trading Standards Service in their battle to ensure only legal and safe merchandise are being sold from Wembley market sites.  Quintain terminated the lease for the previous market, which had a reputation for the sale of counterfeit goods, and after a rigorous search for a new operator, appointed Market Place in October to help them deliver a new artisan markets programme at Wembley Park.  

By signing up to Real Deal, Market Place has committed itself to working with the Trading Standards Service to comply with the scheme to ensure consumers shopping at any of their markets or events do so with the confidence that they will only be buying genuine goods.

The national Real Deal scheme requires market operators to sign up to a code of practice which includes working and taking advice from Trading Standards, prohibiting the supply of illegal goods, keeping proper records of trader's identities and individuals working on stalls and promoting consumer advice.

Speaking at the signing, Market Place Chief Executive, Nick Rhodes said: "Market Place is absolutely delighted to be offered the opportunity by Quintain to operate markets and events at Wembley Park.  The aims and aspirations of Market Place are to provide quality markets and events that will appeal to both the local and wider community.  In providing quality events Market Place welcome joining forces with Brent and Harrow Trading Standards in signing a Real Deal Charter."

Bill Bilon, Head of Consumer & Business Protection at Brent Council, said:

"We are delighted to be able to accept Marketplace into the "Real Deal" scheme. My Officers are looking forward to working with Marketplace after the significant problems relating to the sale of counterfeit goods from the previous market. This scheme which will enhance the consumer’s confidence and provide a level playing field for those who come and trade".

James Saunders, COO of Quintain, said “We are delighted to be working with Market Place and London Borough of Brent to bring forward an excellent new range of markets and events at Wembley Park. We believe markets are an important part of the fabric of the community, but need to be operated to the highest standards to protect the consumer.”

Liz Bales, Director General of the Industry Trust for IP Awareness, which initiated the Real Deal campaign, added, "On behalf of all the stakeholders in the Real Deal, I am delighted that the new markets at Wembley Park are now part of the Real Deal scheme. By displaying the Real Deal logo, the market is giving an assurance to shoppers that it is a safe, fair venue and a great place to shop and to trade. It also sends a clear message to any traders in counterfeit goods that they are not welcome here.

"We applaud the hard work and commitment of both Brent & Harrow Trading Standards and Market Place in introducing the Real Deal at Wembley Park." 


1. For more information about Wembley Park go to

2. For more information about Market Place go to

3. For more information on the Real Deal, visit 

4. For further information on this press release please contact Simon Legg on 020 8937 5522

DATE: 1 November 2013