News item

Stand made against cold callers and rogue traders

A second Cold Calling Control Zone has been set up in Horsforth to protect the residents of King Edward Avenue from Cold Callers, which has been funded by Horsforth Town Council. 
In recent years, West Yorkshire Trading Standards and partner organisations such as the Neighbourhood Policing Teams, Neighbourhood Watch, Area Committees and local housing associations, have worked together to establish Cold Calling Control Zones. These have been funded, at no cost to residents, in areas where the community has suffered at the hands of rogue traders, doorstep criminals and unsolicited sales people. 
The zones universally receive a warm welcome from residents and agencies working in targeted areas, and have been shown to reduce crime where they have been launched, creating a general feeling of safety for all. 
As well as signs being erected, the Police will be distributing stickers and leaflets to residents and the zone will be added to the Google maps website which can be accessed through the West Yorkshire Trading Standards website. 
Inspector Richard Coldwell, Aireborough & Wharfedale Neighbourhood Policing Team, said “Protecting the safety of the communities of West Yorkshire is important, and that’s why this Cold Calling Control Zone is being introduced. By working with residents, and our partners to enforce this zone we can ensure that cold callers get the message that they are not welcome.” 
The success of the zones is reliant upon information from the public about cold callers. To report cold calling activity in your area, or for further information on Cold Calling Control Zones please visit or telephone the Citizens Advice Consumer Helpline on 08454 04 05 06 
27 March 2014