News item

Safeguarding the community's vulnerable

Vulnerable residents are being offered a specially tailored pack offering guidance on a range of issues, including how to deal with unwanted cold-callers and rogue traders.

Croydon’s trading standards team has been working with national charity Centre of Excellence for Sensory Impairment (Coesi) to make an existing information pack accessible to people suffering a sensory impairment, such as deafness or a sight deficiency.

The popular doorstep crime information pack is one of the most often requested and distributed information packs supplied by the trading standards department.

It contains information on knowing your rights when an unwanted cold caller comes knocking; the popular doorstep sticker informing cold-callers that business is not conducted at the front door; and how to find a trusted tradesman.

It also lists council services designed to make the lives of elderly or vulnerable residents easier, such as the handyperson service (for the carrying out of minor works and odd jobs at low cost), and Careline (offering a 24-hour emergency alarm for those living independently). 

The adapted pack is now available in the following formats:

  • Braille
  • Audio
  • Large print
  • British sign language
  • Video with voice-over and sign language

Tony Brooks, director for community safety said: “Our trading standards team recognised the importance of reaching out to those most vulnerable in society who may be targeted by rogue traders. 

“Working with Coesi, who managed to successfully secure a grant from the Big Lottery Awards-for-All fund to finance the project, the team has made the pack accessible for the hard-of-hearing and sight-impaired. 

“A lot of research went into the project, which saw the team working with local charities Croydon Hearing Resource Centre and Croydon Voluntary Association for the Blind, and speaking to focus groups to ensure the end product would meet the needs of the target audience.

“Armed with this pack, we believe the more vulnerable in society will be well equipped to protect themselves and their homes from rogue traders.”

For more information, contact Croydon’s trading standards team on 020 8407 1311. 

The downloadable print version and the video can be viewed at 

To order the pack, in whichever format you require, call Coesi on 0800 612 9508.

DATE: 29 April 2014