News item

Underage sales success

Illegal sales of alcohol to youngsters in North East Lincolnshire have been dramatically reduced in the past four years thanks to the trading standards’ efforts to enforce the law on retailers.

The latest figures obtained from test purchasing in the borough, by North East Lincolnshire Council, show that just nine per cent of shops sold alcohol to underage customers - a dramatic reduction since 2005 when some 40 per cent of licensees failed the test purchases.

This successful reduction in illegal sales has been thanks to new ways in which the council’s Trading Standards team polices the law on underage alcohol sales. The council now works more closely with licensees, while operating a two-strikes-and-you’re-out policy, giving retailers just one warning before facing a licence review.

The council is also making similar successes in cutting illegal sales of fake cigarettes. The council recently appointed a new tobacco control officer, and in the officer’s first month, joint operations with Humberside Police and HM Revenue and Customs led to the seizure of 40,000 illegal cigarettes and 10kg of rolling tobacco. Two arrests were also made as a result.