Good food for less?
Spending more on food does not always mean getting better quality or better taste, reveals an investigation carried out by Suffolk Trading Standards.
Trading standards officers took samples of value and standard products purchased from the big four supermarkets and sent them away for nutritional analysis.
Clare Davies, Senior Trading Standards Officer, said; ‘Our investigation has shown that, in general, when in comes to buying meat products you should invest a little of your money in the more expensive product as the quality of the item you will purchase will be of a better quality. However, when it comes to buying basic ingredients such as cheese, flour and apple juice, there is hardly any difference in the nutritional content and therefore, if that’s what’s important to you, you might as well buy the cheaper version and save yourself some money.’
When it came to price, on average, consumers were spending twice the price to buy the standard product on offer rather than the value range. A basket of standard products purchased by trading standards officers cost £21.72. For the same products bought from the value range, the cost was only £11.22.
Clare Davies said; ‘When you compare the price of the products we bought from the supermarkets our basket of standard products was almost double that of the value ones, however the results from our nutritional analysis shows that you’re not getting double the quality for your money. Our advice to consumers is to read the information contained on the labels to see what’s in the product and make sure you’re getting the best value.’
Following a blind taste test on the products in this investigation it was often found that participants either preferred the value range or couldn’t tell the difference.
For a copy of the full press release and report on the findings please contact
Suffolk trading standards press officer Helen Dodman on :01473 264397 or firstname.lastname@example.org