News item

TS impact on rogues

Redbridge trading standards is leading the way in North East London in the fight against bogus caller crime.  Figures just released show that thanks to effective partnership working Redbridge has reduced this crime by 40 per cent between 2008 and 2009, a figure not matched in any other Borough North of the Thames.

The Redbridge Bogus Caller Partnership was set up in 2007 in response to a higher than average number of elderly and vulnerable people being conned out of huge sums of money on their doorstep, in some cases in excess of £50,000.

The excellent result was achieved by various measures introduced to combat bogus caller crimes which included setting up a rapid response team to deal immediately with bogus caller related activities.  Calling Restricted Zones were set up around the Borough and a travelling drama group performed educational plays to the vulnerable residents showing how to say no to doorstep callers.  DVDs were also produced and taken to homes of those most vulnerable to show how to deal with unwanted callers and over 3,000 calendars were distributed showing practical and useful advice for older residents. 

The Buy With Confidence scheme which gives all residents access to a list of approved traders and gives them a reliable alternative to trusting someone employed on their doorstep strengthens the work carried out by the Partnership.

Richard Binder, Chair of the Partnership said: ‘Our message is clear, bogus callers operating in Redbridge will not succeed in preying on our most vulnerable residents and we will continue to work in partnership to maintain zero tolerance of this vindictive crime’.  

The Partnership is made up of organisations from the voluntary sector, Age Concern, University of the Third Age and Victim Support along with statutory organisations which include Redbridge Council's Community Care and Trading Standards Services, the Home Improvement Agency, Police, Fire Brigade and Primary Care Trust.