News item

Packaging prosecution dropped

Sainsbury’s has recently reduced the packaging on their Taste the Difference slow matured beef joint and Lincolnshire County Council now feel that legal action against the company for the previous packaging is no longer in the public interest. The court has been informed accordingly.

Evidence of a considerable reduction in packaging and the replacement of all previous stock has now been received by the county council.

Head of Lincolnshire Trading Standards, Peter Heafield, said: 'This authority first drew its concerns about this issue to Sainsbury’s attention in early 2009 and the matters before the court related to the packaging being used on this product in April 2009 and February 2010.  With the changes which have now been made and the intention of Sainsbury’s to make further reductions if possible this authority has decided that it is no longer in the public interest to prosecute.'

Cllr Peter Robinson, Deputy Leader of Lincolnshire County Council, said 'The packaging has now been reduced and a way forward to try to achieve even further reductions has been agreed.  I am pleased with this very positive outcome.  The need for court action has been avoided and the reduction in packaging which is being achieved on this and other products will result in less environmental damage, while at the same lowering the cost to the council taxpayer of processing household waste.'