News item

New No Cold Calling Zone Super Stickers in Surrey

Surrey NCCZ SuperstickerSurrey County Council has joined a growing number of local authorities who are stepping up the fight against cold callers.

Residents are encouraged to pick up a free “Stop Cold Calling” sticker pack warning doorstoppers that they could be prosecuted by trading standards; refusing to go away is banned practice under the Consumer Protection from Unfair Trading Regulations 2008.

The initiative has been launched following the success of Surrey’s ‘No Cold Calling Zones’ (NCCZ) which have been running for six years and cover around 9% of all Surrey households.  The zones have helped to reduce the fear of doorstep crime and have had a positive impact in reducing incidents of distraction burglary.  When the existing zones have been evaluated, 87% of residents believed they had received less visits from cold-callers and 76% felt safer as a result.  Surrey County Council now hopes to roll out these benefits countywide to protect all residents.

The Trading Standards Institute (TSI) has been calling for NCCZ  to be strengthened  since 2009 after figures from across the country showed that some doorstep sellers won’t take no for an answer

TSI’s chief executive Ron Gainsford said: “The Trading Standards Institute has long been leading the fight against doorstep callers who are rogue traders or salesmen.    No Cold Calling Zones have proved a fantastic tool for local authorities since they were launched at our conference in 2005, bringing down distraction burglary figures, making residents feel safer in their homes and deterring cold callers.

“The dangers from rogues and burglars are obvious, but trading standards from across the country are also reporting cold callers employing aggressive, oppressive or misleading techniques, used by utility salesmen in particular. It is time to build on these successes by giving the zones more clout. 

“We welcome this initiative by Surrey trading standards and urge all local authorities to strengthen their No Cold Calling Zones signage with reference to The Consumer Protection from Unfair Trading Regulations 2008 – this legislation can be used by trading standards to prosecute traders who don’t go away when asked.”

Further information on the Surrey sticker packs is available at