View National Consumer Week Launch
The launch took place on November 21st at London's View Tube, next to the Olympic park.
The Good Sports Don’t Fake It, delivered in partnership with the UK ECC and Citizens Advice, has the backing of Olympic legend Tessa Sanderson and high jumper Ben Challenger who will be competing for gold at the London 2012 Games.
The launch brought together a potent mix from the world of sporting and fakes with speakers and guest including the Intellectual Property Minister Baroness Wilcox, and representatives from LOCOG, the Met Police Operation Podium, the Football Association and Adidas.
Also, check out Ben Challenger's blog.