Press releases

Ingenious Leeds girls win toy design competition

Two ingenious youngsters from a Leeds school have carried off prizes in a national competition to design toys which are fun - but also safe.

Sherelle Senior, aged 13, won the 12 to 17 age group in the PlaySafe competition, organised by the Trading Standards Institute (TSI) and the British Toy and Hobby Association (BTHA).

A fellow pupil from Bruntcliffe School, Morley, 14-year-old Sally Sheldon, was runner-up in the same competition, which was judged on Tuesday 26 June at TSI's annual conference and exhibition at Manchester Central Convention Complex.

Sherelle's design was for the 'Alpha Ship', which describes how 'Gringo the alien' has broken down but that children can repair his airship by putting letters of the alphabet back on. Eventually magnetic lights will light up the ship.

Sally came up with 'Climb It', aimed at children aged three upwards, which has a plastic wall with cloth 'people' with metal in their hands, so that they can be raised by using a magnet on the opposite side.

Mike Drewry, TSI lead officer for Young Consumers of the Year and PlaySafe competitions, said: "We were looking for designs for children's toys that were fun and imaginative - but also safe to use. We had some brilliant entries, including those from Sherelle and Sally."

David Hawtin, director general of BTHA, said: "Both Sherelle's and Sally's toys looked as though they would be great fun for children as well as showing the common sense safety features that would be necessary if they went into production. They show great promise as toy designers."

Sherelle wins £100 worth of WH Smith vouchers and Sally £50 worth.

Further information: Louise Jew, TSI Press Office, 0870 872 9030.

Notes to Editors

Founded in 1944, the British Toy & Hobby Association is the official organisation representing Britain's £2.1 billion toy market. The Association promotes the highest standards of safety, quality and responsible behaviour in the manufacture and marketing of toys, games and playthings. Contact the BTHA on 0207 701 7271, fax: 0207 708 2437, e-mail:, website:

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