Button battery campaign
The Chartered Trading Standards Institute (CTSI) is working with the Office for Product Safety and Standards on a campaign to raise public awareness of the dangers surrounding button batteries. The guidance issued by the Office follows a report published by the Healthcare Safety Investigation Branch (HSIB) on Thursday (27 June) after the death of a three-year-old girl last year when she swallowed a 23mm button battery.
The campaign will inform parents and caregivers of the potential risks of a child ingesting a button battery, how such an incident can best be avoided, and what they should do if they believe a child has swallowed a battery.
The key messages for the campaign are as follows:
- Store spare batteries securely
- Know which devices use button batteries and ensure they’re properly secured
- Keep unsecured batteries or devices away from children
- Ensure children are aware of the dangers
- Safely dispose of dead button batteries immediately
- If you suspect your child has swallowed a battery, take them straight to A&E
As part of the campaign, CTSI will produce and utilise a number of digital resources which can be shared through social media channels. These resources are detailed below. We would appreciate as much participation as possible from consumer protection partners and key stakeholder organisations in sharing these messages. Your involvement in this campaign will ensure members of the public are educated on the dangers that come with button batteries, and help save children’s lives.
This will be an ongoing campaign, initially running from Thursday 27 June to Sunday 14 July, with another week in September, and two weeks around Christmas. CTSI members and campaign partners will be informed of exact dates nearer the time.
All campaign materials can be found on the CTSI campaign hub.
Key messages graphics
The Office and CTSI have produced several social media graphics and a poster highlighting the key messages for the campaign will be shared via CTSI social media channels, and available to download on the campaign page.
CTSI has produced an advice video for the campaign, which will be shared via CTSI social media channels, and can be found here.
Advice feature article
The Journal of Trading Standards has published an advice feature which further explores the key safety messages of the campaign. The article features quotes from the HSIB report, as well as more detail on how to keep children safe, and what signs to look out for if a child has potentially swallowed a battery.
CTSI has produced two press releases for the campaign, one aimed at media outlets and the other for childcare providers and parent publications. These can be downloaded from the campaign hub.
A5 advice leaflet
The Office has created a two-page downloadable safety leaflet summarising the key messages for this campaign.
CAPT and RoSPA resources
The Child Accident Prevention Trust (CAPT) and the Royal Society for the Prevention of Accidents (RoSPA) both host a wealth of information and resources on their websites, including a powerful YouTube video on the CAPT website.