At the launch of the Trading Standards Institute's (TSI) annual Conference, TSI announced a new medal to honour those within the trading standards profession who have made great sacrifices at home and during conflict. 

Named the 'Lt Den Brotheridge Medal', in honour of a Weights and Measures Office who was the first Allied combatant to die on the D-Day landings, the award allows TSI to mark the centenary year of the First World War and 70th anniversary of the Allied invasion of France during World War II. 

Working in a reserve occupation, Weights and Measures Officer Lt Den Brotheridge, volunteered to join the army during World War II and was involved in the airborne landings on Pegasus Bridge on 6 June 1944. Leading the charge across the bridge, Brotheridge helped to silence an enemy gun post. The bridge was taken and Lt Brotheridge was shot in the neck. Lt Brotheridge died shortly thereafter. He received a mention in despatches as a result of his actions.  

During the welcome reception at TSI's annual Conference, held in Harrogate, Cllr Tim Swales, leader of North Yorkshire County Council, presented the award to TSI's president, Baroness Crawley, who accepted the 'Lt Den Brotheridge Medal' on behalf of all TSI members who have made sacrifices at home and in service during conflict. 

TSI's Chief Executive Leon Livermore said: "I am pleased the Institute has struck the 'Lt Den Brotheridge Medal' as it provides an opportunity to reflect on the contribution the members of our profession made in this country's history. I hope that their example provides an inspiration to our members and we ensure that their sacrifices are never forgotten."

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