A leading voice in consumer and regulatory policy acclaimed for her outstanding contributions to trading standards has been recognised in the Queens's Birthday Honours list.
Carol Brady, from Swadlincote, chair of Chartered Trading Standards Institute (CTSI) board is to be made MBE for services to consumers and better regulation.
Leon Livermore, CTSI, chief executive, said: "Carol has an impressive 30 year career with achievements ranging from front line advice to a central government director of service improvement.
"The leading role Carol played in establishing Consumer Direct shows the passion and commitment that sets her apart from others.
"Under Carol's leadership CTSI has gained prestigious Chartered status from the Privy Council and developed a vision for the delivery of trading standards that supports the Government's productivity review.
"Carol is a true asset and friend to CTSI and I'm so pleased to see her tremendous efforts recognised with this Queen's Honour."
Consumer Direct was established across the country and streamlined the access to advice and support across over 220 local authority areas. Citizens Advice Bureau Consumer Service has now taken over that responsibility.
Carol was chosen to lead the government review of claims management, a highly contentious area, which demonstrates the faith the government, consumers and businesses have in her.
In addition to Carol's already substantial portfolio she acts as a Warden for the Birmingham Assay Office, Non Executive Director for TrustMark and as an independent advisory member of the Commission for the Local Government Ombudsman.
Carol Brady, Chair of CTSI board, said: "I am honoured and humbled to have been included in the Queen’s Birthday honours, and am of course delighted to receive such recognition.
"I consider this to be an acknowledgement for the work that the whole of the trading standards profession does in protecting both consumers and legitimate businesses, and I am happy to have played a small part in that throughout my career.”